Nokia app news: Faltering Ovi branch ditched

Store will stay the same, but Ovi name trashed.

Nokia has realised that the Ovi Store apps brand isn't doing the business and has decided to switch the name to just Nokia Apps to cure all of its app store ills

The ailing Finnish giant says it expects the store to have more success now that all of its services are now available under one brand, or as the official statement, now that it has, "unified the brand architecture."

  

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard says: “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

We think that Nokia's powerful master brand might be reinforced by the Nokia app store featuring some good apps, but with the Symbian OS not exactly engaging the developer community that might be more difficult than it sounds.

Nokia says that the transition from Ovi to Nokia will begin in July and will be completed in 2012. With Nokia expected to rely increasingly on its tie-up with Windows 7, is Nokia even going to need an app store come the middle of next year?

Link: Nokia Conversations

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