Following poor second quarter sales Nintendo has announced it is to dramatically drop the price of the Nintendo 3DS with the portable console’s price to be slashed by around a third.
Having revealed earlier today that just 710,000 3DS consoles had been sold in the three months to June 2011 Nintendo has confirmed that in an attempt to bolster sales in the coming months it is to cut the device’s price from $249 to just $169.99 in the US with a similar UK drop to be announced.
"We can confirm that Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative,” a Nintendo Europe spokesperson announced.
They added: “The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon."
Nintendo 3DS video