The Nikon COOLPIX AW100 is Nikon's first 'rugged' camera designed for those who lead an adventurous life and need a camera that will suitably do them proud.

Waterproof to an impressive 10m the Nikon is truly waterproof, none of this 'splashproof' malarky, shockproof from heights of 1.5m and freezeproof to temperatures as low as -10 degrees. All of this achievable without the need for extra-casing or any attachements. Inside you'll fine a 16MP sensor and full 1080p video recording with stereo sound, add to that Nikon's EXPEED 2 processing system and a full panorama mode.

The Nikon also has GPS built-in along with a 'world map' so that you can see exactly which mountains you've climbed, of course in the unlikely event you happen to get lost, that's not a problem as the AW100 also has a digital-compass thrown in. The Nikon AW100 will be available for all prospective adventure junkies on 8 September for £329

What do you think, is the AW100 tough enough? Let us know what you think on Facebook and Twitter.