Bringing detailed performance tracking to the masses, Nike has officially launched their Nike+ Training and Nike+ Basketball systems in the UK
Built around the company’s new Nike+ Sport Sensor, a data-collecting, three-axis sensor that is built into compatible Nike footwear, performance metrics collected by the device are wirelessly transmitted to the new free to download Nike+ Basketball and Nike+ Training iPhone apps.
Offering real-time feedback on a selection of data parameters, the Training and Basketball apps offer unique metrics relevant to the specific sports with the training system offer basketball players hang times and jump heights whilst runners get distance, sprint speeds and a host of other measurable options.
“Each Nike+ experience will be 'measured' by a specific metric that will challenge users to create personal bests,” an official Nike spokesperson said. “If you’re a runner, "Game On, World" will challenge you to log more miles than ever before. If you’re a Nike+ FuelBand user the goal will be to beat your NikeFuel goal every single day.”
They added: “If you're a Basketball athlete you'll want to ‘fly’ like never before and upload your ‘Showcase’ dunk films to show the world your skills. If the obsession to reach your potential drives you to the Nike+ Training experience, the challenge will to beat the NikeFuel score in as many athlete packs as possible.”
Compatible with a selection of new footwear options, running fans will be able to pair the new Nike+ Training app with the £100 Nike LunarGlide+ footwear whilst those after a more general training shoe can plump for the £180 Nike Lunar TR1 footwear and Sport Pack. Not wanting to be left out, those looking to track their basketball abilities, the new Nike Hyperdunk+ and Sport Pack will set wannabe owners back £190. All items are available now via the official Nike store.
Are you impressed by Nike’s latest performance tracking offerings? Do you plan on hitting the court and pounding the pavements in new data capturing kicks? Let us know via the T3 Twitter and Facebook feeds.