Nike announces Nike+ FuelBand to promote daily exercise

Nike has announced the Nike+ FuelBand - a wristband designed to be worn through-out the day that encourages the wearer to lead a more active lifestyle.

 

Nike has jumped into the fitness tech fray with the FuelBand, which tracks your day-to-day activity and measures this through a new medium called NikeFuel. The more active you are, the more NikeFuel you will be rewarded with per day.

The Nike+ FuelBand was unveiled by NIKE, Inc. President & CEO Mark Parker at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100 metres World Champion Carmelita Jeter.

Nike FuelBand users can decide at the beginning of the day what level of NikeFuel they want to reach that day. The Fuelband then displays how close you are to achieving your goal via a series of 20 LEDs that gradually go from red to green as you approach your target. Specifically, the Nike FuelBand uses accelerometry to record data about your exercise, which it can then relay to you as time, steps, NikeFuel or calories.

Armstrong said, “What's great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. Its a tool to get people more active."

"NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving."

Jeter said, "You don't have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports."

The Nike+ FuelBand will be available in the UK from the 1st May for a RRP of £139.

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