Motorola is the latest company to take a pop at Apple with a new advert that highlights the faliure of the recently released iOS 6 map service
Following in the footsteps of Samsung, Google-owned Motorola has launched a new ad that takes advantage of Apple's recent misfire over the launch of its own mapping service.
The advert shows the iPhone 5 next to the Motorola Droid Razr M with each displaying their respective map screens. But while the Moto handset shows a detailed rendering of 315 E 15th Street in Manhattan, all the iPhone 5 manages is a lonely stretch of tarmac.
Motorola has also been pushing out the #iLost hashtag over Twitter to take advantage of Apple's stumble over Maps.