title: Ford, ZTE and Asus launches / url: Ford-ZTE--Asus

Ford B-Max

Delivered by Bill Ford, great-grandson of Henry Ford the B-MAX will be the first car to arrive in UK equipped with Ford's SYNC technology.

Offering Bluetooth pairing and voice-activation from smartphones, MP3-player connectivity and live Emergency Assistance, SYNC will be also be rolled out to Fiesta, Focus, Cougar and Transit models. It employs Nuance tech to speak nine languages and to place emergency calls in localised languages.

Pitched as a small family car, the B-MAX has sliding rear doors and integrates its central body pillars into the hinged front doors, creating cavernous openings either side.

T3 was on site at MWC. We jumped in for a look and were impressed with its clever space. It sits between a Focus and a C-Max but is much more advanced in terms of in-car tech. Ford told T3 that it was also looking for partners to help develop its 'Applink' system - bringing voice-enabled smartphone app technology straight to the cockpit of its vehicles.

ZTE Orbit and Era

ZTE, which has made a name for itself selling smartphones that don’t break the bank, unveiled the ZTE Orbit smartphone, running on Windows Phone 7. It has 4GB of memory, HD Voice, and a 5MPx autofocus camera with LED flash.

It also launched the higher end ZTE Era – which comes with a Nvidia Tegra 3 quad core mobile processor, Android ICS, a 4.3 inch QHD touch screen with a resolution of 960 x 540 pixels, and 8GB of memory.

The firm has simultaneously announced the MF668A data card which takes advantage of Microsoft’s Mobile Broadband Class Driver in Windows 8.

Asus Padfone

Having been previewed at CES, the Asus tablet/smartphone combo was officially launched at MWC.

The Padfone itself has a brand-new Snapdragon S4 1.5GHz dual-core processor, 1GB of RAM,a 4.3 inch 960x540 Super-AMOLED qHD screen, and will run ICS out of the box.

The optional tablet dock has a 10.1-inch 1920x1280 Gorilla Glass screen, an 8MP snapper, and Asus Dynamic Display technology which allows the phone's screen is seamlessly transferred into tablet mode.