Music labels pinning hopes on Apple streaming, say sources

Hopes that Amazon and Google will play ball when Apple launches service

Big four said to be desperate for Apple to reveal its music streaming plans soon.

The big four music labels are hoping that the launch of Apple’s much-mooted music streaming service will help bring Amazon and Google onside. Currently the latter pair do not have licensing agreements for their music streaming services, instead simply letting users store and play their own tunes in the cloud.

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Word from music industry sources speaking to Cnet, is that label bosses are hoping an Apple streaming package will push Google and Amazon into agreeing licensing deals so they can improve their services to compete with Cupertino. Apple has apparently already got two of the four majors signed up for its as-yet-unannounced offering.

Yesterday, Google criticised the majors, with Google’s Jamie Rosenberg telling All Things D, “Unfortunately, a couple of the major labels were less focused on the innovative vision that we put forward, and more interested in an unreasonable and unsustainable set of business terms.”

Such comments suggest Google is happy to leave the labels out of this. How they’ll feel when Apple arrives on the scene, with something rumoured to be more akin to Spotify, remains to be seen. If Apple offers something killer, sources said they hoped Amazon and Google would sign on their terms.

Via Cnet