Most-used Android and iPhone apps now topping charts

It's not the most downloaded, but the most used that will win big.

Both Apple and Google have modified their app ranking system to rewards applications that are used more often with higher positions in the charts.

The change in algorithm, from both companies, monitors how many active users an application has rather than how many downloads it earns over a period of time.

The changes will likely mean more top tier positions for our favourite social networking and video streaming apps, while flavour of the month games and big name disappointments are likely to enjoy a less sustained position in the upper echelons. Facebook has already enjoyed a surge, rising to the top of Apple's free app chart, after spending ages hovering between 10 and 20.

The new algorithms are believed to have been altered by Google in March, whereas Apple's switch in tact is thought to be much more recent. 

Peter Murray of analytics firm Flurry says: "We've been noticing changes in the 'Top Free' rankings for at least three days now. From our point of view, Apple is absolutely considering more than just downloads, which we believe is the right direction to go to measure the true popularity of an app."

Link: The Guardian

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