Despite lacklustre sales, and some within the media already crowning it a dead console, Shigeru Miyamoto has said that the console still poses a threat to the PS4 and next generation Xbox.
Speaking to CNN, the games development legend said that the WiiU's impact on the market will only continue to grow.
"The challenge that we had was if someone wanted to view television, then you couldn't play games," he said. "We wanted to have a second screen for Wii U that would make it possible for people to essentially play games even if something else was on the TV.
"There was a period when we first released the Nintendo DS that people would say there's no way people can look at two screens at once.
"I almost feel like, as people get more familiar with Wii U and these touchscreen interfaces, that there is going to come a point where they feel like 'I can't do everything I want to do if I don't have a second screen'."
He also pointed to the WiiU's multimedia capabilities as something that adds value.
"I feel a device like Wii U, with its ability to continue to offer new features and that network connection and the connection to the TV and the interface, really makes it feel that it's more than just a game machine, but something that offers a lot of practical use and practical purpose in the living room," he said.
"I look at it as being a very useful device that can do many different things and therefore really seems to be the device that's ideal to have in the living room."
Miyamoto said the biggest challenge facing Nintendo is being able to convey that value to potential customers.
"The other thing I think about is how do we begin getting people to understand that and convey the usefulness of Wii U to them. For me as a game developer, obviously I look at Wii U from the perspective of what games I can bring to Wii U."