Middle-aged men and women are most likely to go online to find true love, according to research.
A study conducted by Oxford Internet Institute (OII) revealed that men and women between the ages of 40 and 69 were most likely to use online dating websites in order to find love, with 36% of the respondents saying they found their current partner on the internet.
The international survey questioned 12,000 couples, out of which 1 in 3 internet users said they had visited online dating sites at some point in their lives. Just 6% had used such websites in 1997, but in 2009, the number had jumped to 30%, with 15% finding their partner in that way.
In spite of this, many said they met their partner through traditional means, such as through friends of friends (67%) or meeting in clubs or bars (69%).
Dr Bernie Hogan, research fellow at the OII, said to The Press Association: "Finding your partner online was once regarded as a bit of a novelty, but this survey suggests it has become a common if not dominant way of meeting new partners, particularly if you are between 40 and 70 years old.”
These findings indicate that social networking and online dating is not just for youngsters.
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