Microsoft is killing off its Zune MP3 player, five years after it was first released in an attempt to stymy the dominance of Apple’s iPod. The news comes from a Bloomberg report, which says it garnered the info, “…from a person familiar with the decision”.
The source claims that “tepid demand” has caused Redmond to have a rethink about its iPod rival, which has only ever been released in North America. Zune software can currently be found on Windows Phone 7 and Xbox 360.
Microsoft declined to comment on the speculation, but said, “Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.” With the MP3 market down in decline as smartphones take over, surely killing off the Zune is a smart move.