Microsoft announced earlier this week that the company are releasing 'Windows Blue,' an update that will build on the bold vision set forward with Windows 8, later this year, stated Tami Reller, chief marketing officer and chief financial officer of Windows, in an interview on Blogging Windows.
Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft, wrote a blog post defending recent articles being posted that crticised the company as taking a "U-turn," and "preparing to reverse course".
Referencing the Financial Times and The Economist in particular, Shaw wrote, "In this world where everyone is a publisher, there is a trend to the extreme - where those who want to stand out opt for sensationalism and hyperbole over nuanced anaylsis."
He continued, "...listening to feedback and improving a product is a good thing."
The Financial Times wrote that the change in key elements of Windows 8 marks, "one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola's New Coke fiasco nearly 30 years ago."
Shaw indirectly replied stating, "Unlike a can of soda, a computer operating system offers difference experiences to different customers to meet different needs, while still moving the entire industry toward an exciting future of touch, mobility, and seamless, cross-device experiences."
Both Shaw and Reller noted that Microsoft have sold more than 100 million Windows 8 licenses in the product's first six months and that the Windows Blue update is a chance respond to customer feedback and improve the Windows 8 operating system.
Earlier this year there were reports that an early version of Windows Blue had been leaked on to the internet.