Announced at the Paris Motorshow by Maserati CEO Harald Wester and Bowers & Wilkins Executive VP Evert Huizing, the partnership will produce a new high-end car sound system that will be exclusive to Maserati cars coming in 2013.
“If you look at the values the companies have in common, the partnership makes perfect sense,” Wester said.
“Both Maserati and Bowers & Wilkins have a proud heritage of traditional craftsmanship and engineering excellence. Both have a real commitment to innovation. And both continue to set benchmarks for performance and design in our industries."
The partnership will work both ways as Bowes & Wilkins will also be able to produce a range of co-branded audio products such as loudspeakers and headphones.
No details about the future in-car system have been revealed yet, but according to Mr. Huizing, Bowers & Wilkins has "designed a system perfectly adapted to the unique challenges of the car environment, and one which will deliver great sound and transform the driving experience.”