Lytro light field camera announced for UK
The Lytro light field camera will arrive in the UK later this month with a starting price of £399
The Lytro light field camera has been available in the States for a while now, but the company has finally announced UK availability with the diminutive gadget set to appear later this month.
Notable for being able to refocus images after they've been taken, the Lytro uses a light field sensor that collects the colour, intensity and the direction of every light ray flowing into the camera.
We've already had a go with the Lytro camera, so you can find out how it works and what we think of it by reading our review.
The tiny camera may be enticing, but it's going to launch at quite a premium. Prices will start at £399 - which is nearly enough for a decent, entry-level DSLR - for the 8GB model and £469 for the 16GB version.
“With light field technology there is a huge opportunity for creativity in photography that hasn’t been possible in the past," said Jason Rosenthal, CEO of Lytro.
"We’ve seen amazing, creative and interactive pictures from camera owners in other countries, and we’re looking forward to seeing living pictures from our UK customers.”
The camera will be available to buy online at John Lewis from July 22, and should be appearing on the shelves at Dixons Travel or Harrods shortly afterwards.