Using Last.fm on a mobile device and home entertainment system will now cost £3-a-month as the popular music streaming service seeks to earn some Spotify-style subscription dollar.
The app, which operates on the same premise as Pandora and Slacker Radio in that it allows users to listen to music based on their preferences. Unlike Spotify, which costs £9.99 a month, you can't listen to your songs of choice, only those selected by Last.fm.
The subscription model has been long in the offing. Up until now, it has only been the UK, the US and Germany which has escaped the monthly fee. Last.fm users on the web will still access the service for free while Xbox Live users and Windows 7 Phone owners will not be subjected to the fee.
So what's it going to be folks? Spotify and a world of song choice and offline playlists for a tenner a month or £3 a month to let Last.fm choose your songs for you and help you on the road to discovering new artists?