Convenient numbers give Microsoft a handy PR boost.
2.5 million in 25 days. Sounds like a mighty convenient stat to wheel out, but Microsoft has officially said that’s just how many copies of Kinect it has now sold. The figure comes after Redmond totted up Kinects sold during last week’s annual Black Friday shopping spree in the States, but covers worldwide sales.
By comparison, Sony announced at the end of October that it had shifted one million copies of PlayStation Move in the US and 1.5 million in Europe. However, it took over a month to reach that figure, and no more numbers have been forthcoming.
The Big M has previously said it’s on target to meet is five million target for Kinect and today’s boast certainly suggests that’s the case. Microsoft’s main Xbox man, Don Mattrick, said, “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of five million units sold to consumers this holiday.”
Mattrick said just last week that stock would be running low as Christmas approached. But you can bet Microsoft’s factories will be working overtime to ensure Sony gets a proper smackdown in the burgeoning motion control wars.