Amazon Kindle Fire launch and unboxing pics

Amazon gets ahead of the game with the $199 Kindle Fire

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Amazon is to get ahead of the game shipping its tablet a day earlier than planned, placing it ahead of rival Barnes & Noble's latest tablet

Amazon has now launched the Kindle Fire their first colour tablet with a 7-inch screen running a heavily skinned version of Android Honeycomb, to see T3's verdict of just how good the Amazon Kindle Fire is click here.

Expected to be a big hit this Christmas the Kindle Fire is predicted to sell between five and six million units with Amazon reporting it is already the biggest-selling item on Amazon.com. Following in the footsteps of the original Kindle Amazon is going with the strategy of offering the tablet with a very low profit margin but then make up any losses through premium app/book sales.

Amazon Kindle Fire: Specs

Offering up a 7-inch screen the Kindle Fire is considerably smaller than many major tablets out today, with the Apple iPad 2 dwarfing Amazon's tablet, of course in a head-to-head between the Kindle Fire and iPad 2 it's important to note the key differences. Amazon's 8GB storage and cloud-storage is aimed at making the Kindle Fire an enhanced version of their eReaders.

Boasting a heavily skinned version of Android Honeycomb the Fire then also has a scratch-resistant coating on the screen and a rugged build in an effort to make it truly 'life proof'. It also comes with a months free membership to Amazon Prime which lets you stream over 100,00 films and tv shows straight from the tablet.

Amazon Kindle Fire 2

Reports have circled that Amazon is in fact in the running to release a second Kindle Fire tablet in the New Year, with some sources citing that the current incarnation is just a 'stop gap'. The rumours also suggest that this new tablet will be the product Amazon really wanted to make, boasting specs that could blow the iPad 2 out of the water, of course this is just whispers and rumours so we'll have to wait until 2012 to find out.

The Amazon Kindle Fire is out now in the US, but if it was available in the UK would you buy one? Let us know via the comments box below...

Missing the Fire here in the UK? Get closer to the latest ereader-cum-tablet in our Amazon Kindle Fire video below

For more Amazon Kindle Fire videos and the latest tech videos, head to the T3 Video Channel

Source: Reuters