The advert was aired yesterday during an American Football match between the Dallas Cowboys and the New York Giants and shows a family relaxing with their new Amazon purchases.

Two devices were on show during the minute-long commercial, one of which looked suspiciously like a 10-inch Kindle Fire tablet.

The second device is the rumoured 'Kindle paperwhite' - a backlit version of the Kindle Touch eReader.

A 10-inch tablet from Amazon would see the retailer step further into the mobile battleground and take on the likes of the new iPad and the Samsung Galaxy Note 10.1.

One enterprising YouTuber managed to capture the ad and upload it, click here to watch for yourself.

Fingers crossed that Amazon decide the Kindle Fire 2 merits a UK release, unlike its predecessor which is still unavailable this side of the Atlantic.

Via Huffington Post