iTunes Radio may arrive in UK in months

Early 2014 launch mooted by sources with "knowledge of the situation"

Apple is aiming to launch iTunes Radio in the UK and other countries in early 2014, according to reports.

Business site Bloomberg reported that Apple will launch iTunes Radio in the UK, Australia, Canada and New Zealand in early 2014. It cited sources “with knowledge of the situation”.

The date posited by Bloomberg ties in with early reports that Apple was hiring talent to assist with the expansion of iTunes Radio into other countries early next year.

iTunes Radio launched in the US on September 18th. The company has said that the service is coming to the UK, but has not yet announced a date.

If Apple manages to launch iTunes Radio in the UK in early 2014, it will almost certainly beat its closest rival Pandora to the UK and Canada.

However, one company that does not appear to be all that worried is Spotify. Unlike Spotify, iTunes Radio does not allow users to select the songs they want to listen to; rather it creates playlists based on the songs they like.

Because of this, both technology and music industry commentators have questioned whether or not iTunes Radio will be able to win market share from Spotity.

“One of our top priorities is to bring iTunes Radio obviously here in the U.K. but everywhere in the world,” Eddy Cue, Apple’s senior vice president of Internet software and services, told the Associated Press in an interview last week. “We certainly want to be in more than 100 countries.”