iTunes gets its name up in lights

Posted by T3 Online on Mon 20 Nov 2006

Coke and iTunes are sharing the limelight in London's Piccadilly Circus as the music store offers thousands of free songs to passers-by.

Coke is sharing space on its iconic billboard with another brand for the first time in history, as it hosts an iTunes text promotion for mobile phones.

From today, users texting the displayed keyword will win at least one iTunes song, with lucky punters being rewarded with three, five, 10, 100 or even 1,000 bangin' tunes!

There's a maximum of three entries per day and only UK residents with a UK phone number can enter - sorry about that all you tourists.

Apple's army of iPod fans can also collect five free songs and a can of the brown fizzy stuff by showing their player to reps on the street on Thursdays, Fridays and Saturdays during the promo period.