Cloud-based storage? A new streaming service? Today’s iTunes announcement has caused a flurry of new rumours, but it seems all are wide of the mark. Because new reports are suggesting that The Beatles’ back catalogue will finally make its way to Apple’s virtual music store.
The Wall Street Journal has spoken to “people familiar with the situation”, who say that execs from Apple met with The Beatles’ representatives and suits from EMI last week and thrashed out a deal.
Likewise, Billboard reckons the Fabs will be landing on iTunes today, citing similarities between Apple’s announcement teaser on its website and the cover of The Beatles’ album Help. The clocks on Apple’s announcement mirror the arm positions of John, Paul, George and Ringo, while the red ring can also be seen on the album artwork. Tenuous? Or great detective work? You decide.
Either way, it seems a streaming service is unlikely, with insiders claiming they’ve heard no chatter about the major deals Apple would require to get such an offering off of the ground.