iPhone owners are more brand loyal, survey finds
Apple iPhone owners are more loyal than HTC, BlackBerry and Samsung fans according to new survey commissioned by investment bank. Is Android losing its allure?
The report, which spoke with 515 smartphone users, claims that the iPhone is more “sticky” than devices sold by the likes of HTC, Samsung and RIM. Only 39 per cent of HTC owners said they’d buy another phone made by the Taiwanese tech titan, while 33 per cent of BlackBerry owners said they’d stay with RIM.