iPhone owners are more brand loyal, survey finds

Apple iPhone owners are more loyal than HTC, BlackBerry and Samsung fans according to new survey commissioned by investment bank. Is Android losing its allure?

A whopping 89 per cent of iPhone owners say they’ll stick with Apple when it comes to updating their phone, new research in the States commissioned by the bank UBS has revealed.

The report, which spoke with 515 smartphone users, claims that the iPhone is more “sticky” than devices sold by the likes of HTC, Samsung and RIM. Only 39 per cent of HTC owners said they’d buy another phone made by the Taiwanese tech titan, while 33 per cent of BlackBerry owners said they’d stay with RIM.  

Samsung, Motorola and Nokia all scored badly, with 28, 25 and 24 per cent respectively. The news will please Apple as it prepares for the iPhone 5 release, with millions of iPhone 3GS and iPhone 4 owners desperate to make the switch.  

Are you planning on keeping your iPhone? Or have you had enough and decided to make the move to Android? Tell us in the comments section now.

Via:Barrons

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now