Imagine your iOS device without Angry Birds, Cut the Rope, Sky Go and Flipboard? Well if late Apple co-founder Steve Jobs hadn't listened to his trusted lieutenants then the App Store would be a closed shop.
Steve Jobs initially resisted allowing third-party developers to create applications for the iPhone, his official biography has revealed.
The late co-founder of Apple had felt that only having apps developed in house would protect the integrity of the new device, when it was launched in 2007, according to the 'Steve Jobs' biography on sale today.
Biographer Walter Isaacson writes: "When it (the iPhone) first came out in early 2007, there were no apps you could buy from outside developers, and Jobs initially resisted allowing them. He didn't want outsiders to create applications for the iPhone that could mess it up, infect it with viruses, or pollute its integrity."
It was only after intense lobbying from board members like Art Levinson and Apple marketing guru Phil Schiller that Jobs opened up to allowing third parties in, and hence creating the overwhelmingly huge App Store marketplace we see today.
Schiller says: "I couldn't imagine that we would create something as powerful as the iPhone and not empower developers to make lots of apps. I knew customers would love them."
Levinson said he called Jobs at least a dozen times and after initially 'quashing' the discussion, his stance began to soften with each phone call made by the Apple board member.
So there you have it, the single-minded visionary genius that Steve Jobs was, still needed a nudge in the right direction at times.
This story is one of many newsworthy items to emerge from the book already. Check out the best Steve Jobs biography revelations and excerpts