They say a picture is worth a thousand words, well according to the developers of a new iPhone camera app, you could write an encyclopedia on the few seconds that occur before the shutter capturers the moment in time.
The Glmps app for iPhone aims to capture the magic of those few seconds that occur before the photograph is actually taken. You know, everyone getting into position, shuffling around, hiding their double chins and perfecting their slimes.
The Glmps app, which is pronounced glimpse, captures the "serendipity" of these moments by starting to record video as soon as you activate the camera app on your iPhone, iPod touch or iPad.
The video is then presented alongside the image itself and the two are shared as a pair.
The creators say the video preserves some of the candid magic that folks create when they aren't necessarily performing for the camera, and was designed to capture real life in the way the photos almost like the Daily Prophet newspaper in the Harry Potter series.
The results can be shared on Twitter, Facebook, the Glmps website itself, embedded in web pages and also as check-in pictures on sites like Foursquare. The Glmps creations were designed to be deliberately low-res to make them easier to share.
The app is a lovely idea and is now free to download from the App Store. It's still in the early stages of its life span so expect it to evolved and get better over time.