Apple has seen its share of the smartphone market surpass that of Google's Android OS for the first time in a number of months following staggering sales figures recorded by the Apple iPhone 4S.
The new UK figures, compiled by research firm Kantar Worldpanel ComTech, show that Apple's latest pocket blower accounted for a whopping 42.8 per cent of all mobile phone sales throughout October increasing the Cupertino based company's already hefty share of the smartphone sector.
Rising above Android during October 2011, Apple's increased sales came at the expense of the Google OS with Android's market share dropping from 49.9 to 46 per cent throughout the month.
Despite the massive iPhone 4S sales figures, the report has shown as much as three quarters of the Siri touting devices sold were snapped up by existing iPhone owners looking to update their app-packing devices.
“While unwavering loyalty is clearly great news for Apple, it is likely to be a relief for other smartphone operators," said Dominic Sunnebo, global consumer insight director of the Kantar Worldpanel ComTech group.
"With Apple predominantly driving sales from within its existing customer base, it leaves the field wide open for the likes of Nokia, BlackBerry, Samsung and HTC to focus on converting the remaining 29 million adults who don’t yet have a smartphone to their brand.”
Have you already snapped up an Apple iPhone 4S, did you upgrade from a previous iPhone? Let us know via the comments box below.