With Google's Android OS on a seemingly continues rise to prominence, Apple has quelled the growth with iPhone 4S sales helping it halt Android's rise
The new UK figures, compiled by research firm Kantar Worldpanel ComTech, show that Apple's latest pocket blower accounted for a whopping 42.8 per cent of all mobile phone sales throughout October increasing the Cupertino based company's already hefty share of the smartphone sector.
Despite the massive iPhone 4S sales figures, the report has shown as much as three quarters of the Siri touting devices sold were snapped up by existing iPhone owners looking to update their app-packing devices.
“While unwavering loyalty is clearly great news for Apple, it is likely to be a relief for other smartphone operators," said Dominic Sunnebo, global consumer insight director of the Kantar Worldpanel ComTech group.
"With Apple predominantly driving sales from within its existing customer base, it leaves the field wide open for the likes of Nokia, BlackBerry, Samsung and HTC to focus on converting the remaining 29 million adults who don’t yet have a smartphone to their brand.”
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