Ahead of the iPhone 5 release date new reports have suggested the next-generation smartphone is to be joined by a cheaper iPhone 4 arrival as Apple looks to make headway into the mid-range smartphone market.
Continuing rumours of a mooted iPhone 4S device, Apple is said to be preparing the second device in an attempt to quash Google’s dominance of the mid-range smartphone market through its Android operating system.
"A lower-priced version of iPhone 4 seems to be a necessary evil at this point in the iPhone adoption cycle, especially in emerging markets where the average income of individuals is much lower," said Channing Smith, co-manager of the Capital Advisors Growth Fund, which owns Apple shares.
Whilst latest iPhone 5 rumours have put the device as sporting an 8-megapixel camera with 1080p Full HD video recording capabilities and a 1GHz dual-core processor, iPhone 4S speculation has seen the budget iPhone tipped as boasting the same form factor as the current iPhone 4 but with just 8GB of internal storage and a lower quality display.
With the iPHone 5 launch widely expected for sometime in September The Guardian has today reported that Apple will “release a cheaper iPhone 4 within weeks, cutting profit margins to win lower-end customers from rivals such as Nokia in China and other emerging markets.”
Would a mid-range iPhone tempt you into plumping for an Apple handset or is the company’s cream of the crop device the only way to go? Let us know what you think via the T3 Twitter and Facebook feeds.