iPad App News: Avid launches video editing software for iPad

iMovie for iPad was a revelation, but Avid promises "prosumer" experience

Industry favourite Avid acknowledges the dawn of creation on the iPad by launching an impressive and affordable version of its video editing software for Apple's tablet

Avid has launched a version of its video editing software for Apple's iPad.

The app comes from the same team which produce the "prosumer" desktop software, with the idea that the new tablet iteration will compliment users of the desktop version by offering on-the-go editing.

Avid Studio for iPad brings many of the same features showcased in Apple's own version of iMovie for iPad and allows you to arrange clips on a storyline, make precision edits on the timeline while adding a host of effects, transitions and soundtracks to create a finished product.

Projects can be exported to YouTube and Facebook or to the camera roll, where they can then be transferred to the desktop version of Avid for further fine-tuning and export options.

“We’ve seen a shift in how creation is happening, and it’s really happening on almost any device,” said Avid's Tanguy Leborgne. “We think the tablet is more than just a consumer device; more and more people are creating on it.”

The Avid Studio application, which the company says is "easy enough for the hobbyist, powerful enough for the pro" costs just £2.99 for the first 30 days after which you'll need to pay another couple of quid if you want to continue to make use of the software.

Link: AllThingsD