Apple appears to have reversed its decision to allow in-game subscriptions in the App Store after pulling an application just two days after it approved the first app of its ilk.

Developer Big Fish Games revealed that its $6.99 monthly all-you-can eat gaming model had been removed from the download portal after initially getting the go-ahead from Apple.

The story had initially raised excitement among gamers and developers that they would soon have the same privileges as publishers and newspaper readers, who're able to take advantage of in-app subscriptions.

Mystery surrounds Apple's decision to renage on the deal, with Big Fish founder Paul Thelen claiming that Apple had even signed off on a press release confirming the new service.

He said: “We were notified that the app was removed. We’re trying to follow up with Apple to try to figure out what happened."

Link: Bloomberg