IMDb launches trivia app for Apple iPhone and iPod users

The Internet Movie Database (IMDb) has today launched a trivia app for Apple iPhone and iPod Touch users in a bid to crack the lucrative gaming apps market. No sign of an Android version yet though

IMDb, the online movie and television information hub, has today launched a trivia app in an effort to expand its successful apps portfolio and to meet customer demand, the company’s British boss has revealed.

IMDb Trivia, which is available to download now via the Apple App Store, will build on the success of the website’s trivia pages, which currently attract over 100m page views per year.

The launch of the mobile game, which quizzes users on their television and film knowledge, is a direct response to demands from the site’s readers who called for its creation. It will compliment the official IMDb app, released by the company in 2009.

Speaking exclusively to T3, IMDb’s CEO and creator, Bristol-based Col Needham, 44, said:

“IMDb trivia pages receive more than 100 million page views annually; [our] users spend more than 4 million hours on [the site’s] trivia pages per year. Fans were even making up their own trivia games on IMDb message boards.

“Our original app, the IMDb app, has received over 26m installs, 15m being Apple users and 10m for Android,” he added. “It’s been great to see how people have embraced [the site] on mobile.”

The app presents movie boffins with a series of multiple answer questions from selected categories, including family movies, TV favourites and Blockbuster films, with the questions gradually getting harder as the player moves on to advanced levels.

Users will also have the option to download additional trivia packs for 69p each.

But while Apple iPod Touch and iPhone owners can download the app as of today, Android users on the other hand must wait until the app gets iOS users’ seal of approval.

“We have 15m downloads [of the IMDb app] from iOS [users],” Kintan Brahmbhatt, IMDb’s Head of Mobile, said. “They’re both big markets for us but we want to make sure we get the gaming experience just right and receive vital customer feedback before we expand to other operating systems.”

Needham officially launched IMDb in October 1990 and it has since grown to become one of the largest entertainment websites in the world. Realising its growing potential, Amazon acquired it in 1998 but Needham stayed on as CEO to oversee its global operations.

Asked whether he regrets selling the company, he said: “I have absolutely no regrets whatsoever – it’s the best business decision I’ve ever made. IMDb has been allowed to prosper and grow within the Amazon structure and I’m still here running it.

“We’re going to continue expanding our apps portfolio and grow the website so that it will start to recommend movies to readers based on reviews,” he said.

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