The Internet Corporation for Assigned Names and Numbers (Icann) has revealed it plans to dramatically increase the number of available internet address suffixes with almost any word able to be filed for use as a domain ending.
Marking one of the most radical changes to the running of the internet to date, Icann’s proposed plans would see virtually any word in any language used as a suffix to end an internet address. With 22 generic top-level domain names (gTLDs) such as .org and .gov currently in use on top of around 250 country-level domain names, the new move would see gTLDs run into the hundreds with .technology, .google and even .coke all possibilities.
"Icann has opened the internet's addressing system to the limitless possibilities of the human imagination," said Rod Beckstrom, President and Chief Executive Officer of Icann. He added: "No one can predict where this historic decision will take us."
A timely and costly process, companies and web entrepreneurs will be able to apply for new domain suffixes from January 12th with applications to cost $185,000 (£114,000) and require applicants to show a legitimate purpose and claim for the purpose of request.