Pubs and wi-fi.
BT and Heineken have partnered up to provide 100 pubs across London Wi-fi.
In addition to access to BT Openzone wi-fi, patrons will also get exclusive content from 'i' and location-specific content.
This service will be rolled out to 200 pubs across Britain by the end of 2012.
The connection is free for BT Broadband users, or have a deal with your mobile provider for network access.
"The partnership with BT reinforces the brand's reputation as a leading player in the development of technology,"said Rick Lawrence, marketing manager at Heineken UK.
"Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It's an exciting time to be involved in hospitality marketing," said Chris Bruce, CEO, BT Openzone.