Huawei, the Chinese mobile phone manufacturer that builds white-label smartphones for for other companies to rebrand, is to launch its first own-brand handset in the UK in September.
Huawei is trying to get its foot in the door by nabbing between four and five percent of the UK market by this time next year. Its debut handset will be the budget-priced Blaze, tipped to go on sale in September for around £100. Also on the horizon for Huawei is its own tablet, the MediaPad, and another handset called the Vision.
Speaking to Bloomberg news, Huawei's UK executive vice president Mark Mitchinson said: "we're trying to establish the brand, almost from scratch." He followed up by saying that Huawei's own-brand handsets would compete with "anyone involved in Android."
The Huawei Blaze (picutred) will reportedly come running Android Gingerbread 2.3, packing a 3.2-inch touchscreen, a 3.2MP camera, 256MB of RAM and 512MB of onboard storage. Huawei is rumoured to be in talks with O2 and Vodafone over contracts.