Apple's iPhone 4 toppled from the top spot of UK smartphones.
Apple's position at the top of the smartphone pile may be in doubt, according to a survey by UK mobile site goodmobilephones.co.uk. A month long survey of customer searches revealed that Apple's iPhone 4 came a paltry sixth in the top ten list of handsets searched for, losing out to - count 'em - three competing handsets from Apple arch-nemesis HTC.
Taking the top spots in the survey with a hat trick for HTC were the HTC Wildfire, HTC Desire and HTC Desire HD. These were followed by the Samsung Galaxy S and Nokia's 12MP-photo-snapping N8. Bringing up the rear in the site's top ten were the BlackBerry Curve 8520, the Samsung Tocco Lite, the BlackBerry Torch and the Sony Xperia X10.
So, what went wrong? According to Mark Owen, goodmobilephones' managing director, it's the price that's putting people off, along with a lack of incentivising from Apple to pick their products over the competitors.
Apple's iPhone 4 took the top spot in T3's top smartphones running order after its release back in June, as well as bagging Commuter Gadget of the Year at this year's T3 Gadget Awards (but what do we know?).