HTC launches first branded smartphones in China
Android-led renaissance prompts move into Apple-infested waters
HTC has unveiled four new smartphones in China under its HTC branding for the very first time in the country.
After years selling phones in China under the name Dopod, HTC will unleash the Desire, Wildfire, Tianxi and Tiaynyi as its flagship devices.
Whilst the Desire and the Widlfire are well known to the European market, the Tianxi and Tiaynyi are essentially tweaked versions of the HTC HD2 and the Wildfire handsets. All of the devices are expected to feature the innovative Sense UI.
As the iPhone 4 has yet to launch in China, choosing to foray into the Chinese mobile market could be a masterstroke from a company which is fast becoming one of the main players in the smartphone arena.