HP aims to top tablet market

PC maker admits Apple is now world’s largest computer marker; plans to launch several tablets this year to recover title

HP has laid down the gauntlet to Apple in the tablet space, saying that it needs to beat the iPad maker in order to reclaim its title of world’s largest computer manufacturer.

The computer maker has revealed it will be launching several Android and Windows-based tablets over the next 12 months.

Speaking to The Verge, the man in charge of HP’s latest tablet efforts said that the company could no longer afford to not be a part of the market. “HP is the number one PC manufacturer in the world, and we want to be the number one computer vendor in the world,” he said. “That means we need to be in the tablet space.

"On the tablet side, it's entirely our intent to have a broad set of products on the market... to cover more segments of the market we'll need more products, and you'll see us aggressively pursue that over the year," he added.

However, its first tablet, the HP Slate 7 isn’t intended to compete with the iPad or the iPad Mini. “We're targeting the consumer who really wants an entertainment solution,” Torres said. “We’re far more competitive [than the Nexus 7], but it won't be competitive with something that's $300 today.”

According to The Verge, Torres refused to give further details, but did suggest that the company was working on a ‘work and play’ tablet, similar to the space the iPad currently dominates.

He also hit back at suggestions that HP is fragmenting the tablet market, saying that what works for Apple in the developed world, isn’t necessarily best for less affluent markets.

“I’m a big believer that you need to have a focused portfolio of great products, not carpet-bombing the world... but whatever is the winning product in the US might not have the same success in India and China, and we're a global company,” he said.

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