Activision: ‘We had some stumbles at launch’ with Call of Duty Elite

Product Director talks on big future for Call of Duty Elite

The Product Director at Activision has been talking about the future of Call of Duty Elite and the focus that the brand is working on for Modern Warfare 4.

Noah Heller, Product Director for Activision has confirmed that at the beginning the company ‘had some stumbles at launch’ regarding Call of Duty Elite.

Talking about how far Elite has come the Product Director put his hands up and admitted they weren’t expecting the sheer size of uptake that the service initially saw.

“We had some stumbles at launch, we had some trouble scaling up but I think we’ve overcome that and we have to push forward.”

Speaking to T3 Heller also revealed that they are working on a Call of Duty Elite tablet app which would be a direct companion for the service.

Call of Duty: Modern Warfare 4

Of course the big question was what does the future hold for Elite and for the inevitable Call of Duty: Modern Warfare 4 release.

“As far as the next game goes, I can’t tell you much about it but what I can say is that one of the biggest lessons we’ve learnt is that in-game integration is where features really sing.“

“Clans are awesome, but they’re much more awesome when you see them in the game. Our theme for this upcoming year will be in game integration.”

Passionate about the subject Heller described at what point it was for him that Elite become more than just a companion to CoD.

“It’s one of those ‘AHA’ moments when you realise that my game isn’t confined anymore.”

With Elite promising 24 pieces of DLC content (more than was originally announced) it’s clear that Modern Warfare 3 is getting full attention from the studio for the moment.