The company attained the Brazilian rights to the name in back in 2008 and has put out a handset that, little "p" or not, might cause a few repercussions over in California.
The new iphone features a single core 700MHz processor, a 3.7-inch 480 x 320 display and Android 2.3 Gingerbread as the operating system. It's not quite the blockbuster specs sheet that some of its rivals boast, but that doesn't stop the iphone from launching with a 599 Brazilian Reais (or £176) asking price.
While Apple doesn't own the rights to the word "iphone" in Brazil, we reckon its only a matter of time before Cupertino responds to this news. Probably with a lawsuit.
Got any thoughts on an Android iPhone? Let us know in the comments box below.