Google’s Android operating system last year grabbed a 37.4 per cent market share of UK smartphone sales placing it comfortably ahead of both the Blackberry RIM and Apple iOS platforms, new reports have shown.
The technology giant’s strategy of licensing Android across handsets produced by numerous mobile manufacturers has paid dividends with 73.8 per cent of Android’s new customers having previously owned a non-smartphone.
Similarly, 74.9 per cent of new iPhone buyers were revealed by Kantar Worldpanel ComTech's sales survey not to have purchased a smartphone prior to their Apple handset adoption.
In the 12 weeks ending 20 March 2011, Android not only dominated in Blighty but also in France and the USA with Blackberry’s traditional stronghold in North America collapsing from 32.5 per cent to just 12.9 per cent.
Interestingly despite having been described as a ‘burning platform’ by Nokia's new CEO, Stephen Elop, Symbian remains the number one smartphone platform in Germany with a 30.5 per cent market share. However, this figure is down from 47.3 per cent one year ago.
Dominic Sunnebo, Consumer Insight Director for Global, Kantar Worldpanel ComTech commented: “If you have any interest in technology, the phenomenon that is Android is unlikely to have passed you by. Our market share figures reveal that far from playing catch up, Android is now dominating the sector in many key territories.”