Google takes aim at Spotify with streaming service

Company reportedly in negotiations with music labels to launch rival service

Company reportedly in negotiations with music labels to launch rival service

Google is currently in negotiations with major record labels as it looks to launch a paid music-streaming rival to Spotify.

According to the Wall Street Journal, Google is keen to enter the music-streaming market to complement its existing Google Music service. Google’s Android unit, according to the sources, is heading the project, suggesting it will be focused on mobile devices.

The news comes just days after reports surfaced suggesting that Spotify are in negotiations with record labels to bring free music streaming to UK mobile users.

It is unclear if the new service will be an extension of Google Music, or a totally new brand.