Google set to launch pay-per-view movie streaming service

On-demand films to be added to YouTube paid-for offering

Google to bring on-demand paid-for movies to YouTube

Search and internet behemoth Google is readying the launch of a paid-for on-demand movie service via its video sharing site YouTube, reports from the Financial Times have claimed.

Pegged to go live before the year’s end, the pay-per-view movie streaming service comes in the wake of last week’s news that the big G is to boost its free movie-on-demand content available through YouTube with the inclusion of over 400 new full length titles.

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Currently in talks over content with a number of Hollywood studios, Google is believed to be preparing the movie streaming service, which it has been beta testing since January, for launch in the US by the end of the year, rolling out globally shortly after.

The service, which would go head-to-head with the likes of LoveFilm in the UK and Netflix in the US is said to be planning a $5 pay-per-view fee for users looking to stream the new titles available with online content correlating with films hitting DVD shelves.

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