Asus has revealed why it chose to omit a rear camera from the recently released Nexus 7 tablet stating it was all about keeping retail costs low
With the majority of modern smartphone and tablet devices bowing to consumer demands and featuring an integrated camera, albeit occasionally of questionable quality, the Nexus 7’s lack of a rear-mounted snapper is a notable omission from the otherwise specs impressive iPad challenger.
Despite playing host to a forward-facing snapper that allows users to utilise a number of video calling features and services such Skype, answering the calls of critics, Asus has revealed that the decision to exclude a camera from the Nexus 7 was in a bid to keep retail costs as low as possible.
“To make this device accessible to the widest possible market, price is very important. ASUS believes that for this device a good rear camera is important,” an official spokesperson for the said. “Adding a high quality rear facing camera will increase the price point and many users would not have a use for it.
“Adding a lower quality rear facing camera would compromise on the overall user experience so the decision was made not to include a camera therefore keeping the price down and user experience extremely high.”
Although Google’s first own-branded tablet does not play host to the usual rear-mounted camera inclusion, the 7-inch, wallet-friendly device features a selection of high-end innards that far exceed the expectations of the range’s sub-£200 price tag.
Playing host to a Tegra 3 quad-core processor, the zippy Nexus 7 is the first device to come running Google’s Android 4.1 Jelly Bean operating system with 1GB of RAM and a stunning 1280 x 800p HD display also thrown into the mix.
Lining up at just 10.4mm thick and with a 1.2-megapixel forward-facing camera in tow, the Google Nexus 7 is available in two storage capacities with the 8GB and 16GB renditions of the Wi-Fi only device setting wannabe owners back £159.99 and £199.99 respectively.