Eric Schmidt, chief executive of Google, announced Google One Pass at Humboldt University in Berlin, in time to rival Apple's subscription service.
Google One Pass is an online service that allows publishers set prices and terms for their digital content for tablets, websites and smartphones.
Google One Pass will be taking a 10% commission in order to cover their costs with 90% for the publishers. Techies will remember Apple's subscription service takes 30%, leaving 70% for its publishers.
As they aim for the publishers to have a direct relationship with the customers, publishers will have access to information of those who have subscribed. This ensures people don't have to re-subscribe to access the digital content if they've already subscribed to the print versions.
Google One Pass is available in Canada, France, Germany, Italy, Spain, the UK and the US, with plans to expand to other countries eventually.
Lee Shirani, director of business product management said the service also allows publishers to give existing print subscribers free (or discounted) access to digital content. He said, "Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content."
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