Google has given its social network a new lick-of paint for iOS devices in a desperate bid to encourage members to actually start using the service.
The Google+ app for iPhone has been redesigned from top to-bottom, offering a much more attractive U and bringing it into line with the freshly overhauled web experience.
The biggest change to the design makes the app more photo-centric, taking up most of the screen on the iPhone. As you can see from the image above, the initial text will lay on top of the image, but tapping that image will reveal the post in full.
A neat fade-in-fade-out animation augments the experience as you scroll through the posts on your feed, while the option to +1 a post floats at the top of the screen as you move around the app.
"To be clear, we’re not interested in a mobile or social experience that’s just smaller. We’re embracing the sensor-rich smartphone (with its touchable screen and high-density display), and transforming Google+ into something more intimate, and more expressive. Today’s new iPhone app is an important step in this direction—toward a simpler, more beautiful Google," says Google's VP Vic Guntora.
Google says an Android version of the revamped app is on its way in a few weeks, bringing with it "a few surprises" according to the search giant.