Google Android OS sees 300 per cent rise in UK sales

Android's UK mobile market share rises 10.2 per cent

Android battles for top mobile OS spot after staggering second quarter

Google has seen sales of mobile phones running its Android operating system rise by more than 300 per cent in the past three months, new figures from retail watchdog GfK have shown.

This phenomenal rise in uptake has seen the Android operating system increase its market share by 10.2 per cent with one in 10 contract handsets sold in the UK during the second quarter of 2010 running the Google OS.

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A key to Android’s success and rapid rise to prominence is the number of handsets that run the OS. The majority of major mobile handset manufacturers produce Android devices with many, such as the HTC Desire and the Samsung Galaxy S being hailed as some of the best mobile handsets available.

With Android’s UK mobile market share having risen from just 3 per cent to 13.2 per cent in the second quarter of 2010 alone, Megan Baldock, an analyst at GfK has claimed: "The figures suggest an increasing number of consumers are now asking for Android handsets by name. Operating systems are no longer simply a by-product but a key selling point in their own right."

Google’s Linux-based software is set to continue its growth in the UK market with the imminent arrival of Android 2.2 'FroYo' and a number of high-end handsets in the works to further challenge devices running Apple, Symbian and the upcoming Windows Phone 7 operating systems.

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