West Ham skipper Kevin Nolan will be at the company's flagship store at Westfield Stratford in London tomorrow afternoon at 3pm for the build up to FIFA 13, the next title in the blockbuster footy series.
Meanwhile, Toon winger Ryan Taylor will be at Newcastle's Metro Centre GAME store from 8pm - 10pm to sign limited edition Newcastle FIFA 13 packs and take part in a match or two himself.
Even after the footballers head home, the stores will stay open at midnight to launch the latest FIFA title. No doubt publisher EA will be hoping to top the 3.2 million copies sold in the first week that FIFA 12 managed.
"FIFA 13 is going to be a smash hit with fans. The features are completely revolutionary and make this installment bigger, better and more intuitive than ever before," said Anna-Marie Mason, Marketing Director at GAME.
"294 GAME stores will be opening at midnight for the launch and we've put our best squad forward," she added.
The game is already getting a positive build-up after the demo attracted close to 2m downloads - improving on the FIFA 12 demo download by 29 per cent.
We've had a sneak peek ourselves and put together the best FIFA 13 review you'll find anywhere on the web. Time to sit down and enjoy the beautiful game all over again.