Samsung Galaxy S3 and S2 continue to prove their unwavering popularity, with both handsets making up a major chunk of Samsung's smartphone sales
The South Korean phone maker has shifted an estimated 50m smartphones this year, with its Galaxy range of handsets proving to the be the most popular with consumers.
Analysts told Reuters Samsung overtook Apple in the second quarter, when the Californian firm boasted a far less attractive (but nonetheless impressive) 30.5m smartphone sales.
"Samsung is expected to be the smartphone hero in the second quarter," said IDC analyst Francisco Jeronimo.
"We are also expecting to see the biggest smartphone volumes ever shipped from one single vendor in one quarter, driven by strong demand of the Galaxy portfolio, particularly the Galaxy S II and S III."
However, according to experts, Samsung’s reign is only temporary as Apple is expected to overtake the company with its rumoured iPhone 5 handset, which is expected to land in either September or October - although reports earlier today did point towards an August 7 release date.
It’s believed that loyal Apple fans are holding off purchasing the current iPhone 4S, waiting instead for the mooted sixth-generation iPhone.
It’s not all bad news for Samsung though. The company will reportedly widen its lead over Nokia, which is still struggling to shift its range of Windows Phone-toting Lumia handsets which include the Lumia 900 and 800.
Galaxy S3: Specs & Price
The Galaxy S3 boasts, among other things, the latest Android 4.0 Ice Cream Sandwich OS, a 1.4GHz quad-core processor with 1GB of RAM and up to 64GB.
In addition to a 4.8-inch 1280 x 720 HD Super AMOLED display, the handset also comes packing an 8-megapixel rear-mounted snapper as well as 1080p Full HD video recording capabilities.
It's available from a selection of high street and internet retailers, including Tesco Mobile, which is offering the device on a £40 a month contract that includes 1,500 minutes, 5,000 texts and 2GB of data.