Ford to bring iconic Mustang brand to the UK

Ford has confirmed its intention to bring its iconic Mustang brand over to Europe as of next year

 

The American car company is reorganising itself and will finally launch the Mustang brand - which first appeared in 1964 - in the UK to strengthen its European line-up.

Stephen Odell, Ford's Europe chief executive made the announcement at an event in Amsterdam yesterday.

"The Mustang is uniquely Ford and has a huge fan base here in Europe," he said.

Arguably the launching pad for the Mustang as an icon came in 1968 when Steve McQueen drove one around San Francisco in Bullitt. Since then it has appeared in numerous movies and TV shows.

We can expect any new Mustang to come equipped with plenty of tech, including Ford's SYNC in-car connectivity system and voice-activated commands.

Of course, the current 2013 Mustang features plenty of tech itself. Including a 4.2-inch LCD screen running Track Apps, a program that monitors performance measures.

Data such as g-forces, acceleration times and braking times are all fed through so that even a quick trip down the A46 can feel like Silverstone.

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