Facebook updates are more memorable than faces
Slews of lunch and weather based updates stick in the mind better than real human being faces, say boffins
CES 2013 News
We’re more likely to remember Facebook status updates than we are faces or texts from books, claim boffins in a new study.
An experiment showed participants various sentences on a computer screen, half of which were pulled from text books, half of which were from Facebook feeds. They were also shown a series of faces, and then had their ability to recall all three categories tested.
The scientists were surprised to see just how much stronger memory for Facebook posts were compared to other forms of stimuli.
"Facebook is updated roughly 30 million times an hour so it's easy to dismiss it as full of mundane, trivial bits of information that we will instantly forget as soon as we read them," researcher Laura Mickes, a visiting scholar at UC San Diego and a senior research fellow at the University of Warwick in England, said in a statement. "But our study turns that view on its head, and by doing so gives us a really useful glimpse into the kinds of information we're hardwired to remember."
This could be because Facebook updates are written in ‘mind ready’ formats – basically closer to how we actually think and speak, according to some of the speculation in the article, which was published the Memory and Cognition journal.