Developed by gambling gaming company Gamesys, the Friendzy App comprises of a series of 90 Ball Bingo and Slots games which punters the chance to gamble real money. It's is the social networking site's first foray into online gambling for real cash.
UK-based users aged 18 and over who sign up to the game are asked to confirm their date of birth, enter their bank details and then deposit an opening stake of between £10 and £500. Gamesys says that Bingo & Slots Friendzy will only be available to Facebook users in the UK and in line with regulatory requirements, only users aged 18+ will be able to play.
Facebook says controls are in place to prevent users under the age of 18 gambling, but The Daily Telegraph reports the introduction of online gambling has already provoked an outcry from some Christian groups.
The Telegraph reported Toby Scott, director of communications for the Methodist Church saying, "Gambling is age-restricted for a reason: children are excluded because they are vulnerable.”
“It is especially concerning that Bingo Friendzy’s visual marketing is the kind that you see in children’s games, with bright colours and friendly characters.
“This appears to be a blatant breach of the ASA’s Gambling Advertising rules, which clearly state that marketing ‘should not be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture'.”
Source: The Daily Telegraph